The top 5 free SEO tools to increase blog traffic

Image: SEO credit by: web5abhijitblog.com

 

These SEO tools will facilitate you to find out what’s wrong with your blog and give important tips on how you can generate more traffic. Not only do they help in identifying a range of problems but they can also suggest specific ways by which you can help improve the status of your blog posts to gain more page hits. With these tools, the general quality of a blog will enhance and at the same time enhance the ranking on the search engines.

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1.Web.dev

Image:Web.dev

 
 Web.dev is a very useful a powerful tool that gives a vast number of features and materials that will be helpful for your website’s development and its optimization. This tool was developed by Google and is freely available; it provides comprehensive information about a number of aspects of your site and its functioning.
 
 Features:
 

•  Performance Analysis: Web. Dev analyzes the speed of your site and many other indicators of the site’s performance. It provides actionable measures to enhance the page load time, reduce the time hence required to load a certain page and in the process enhance the users experience. This is important because page speed is one of the factors that define user experience and ranking in search engine results page.

 

•  SEO Evaluation: This tool can be used to assess the health of a site in the SEO perspective and can also advise as to how the site can be improved. It searches for the common SEO issues and suggestions, which helps to identify and set right the strategies that are needed for the enhancement of the ranking of the website.

 

•  Accessibility Checks: Web. dev has options to check the access of your site. It comes up with the issues that may make the disabled users to have a hard time using your site and ways of improving the accessibility of the content on your site.

 

•  Best Practices Guidance: The platform provides a simple checklist of the guidelines that should be followed in the development of a good site. This includes factors like; security, the mobile version of the interface and compatibility with the modern world web technologies.

 

•  Progressive Web App (PWA) Insights: If you are about to develop a Progressive Web App or just a Web. The dev section gives clear instructions on how to incorporate each of the PWA features into your site and also gives advice on how to optimise the performance of your site.

 
 What We Love:
 
 Web. a strength that differentiates dev is the provision of simple and easy to follow instructions and guidelines which are provided to the users. Not only where the problems are but also how the problems can be solved is described in a very detailed manner. The tool’s detailed report allows you to enhance such aspects of your site as the speed and optimization for search engines, accessibility, and compliance with the best practices.
 
 How to Use It:
 

1.  Visit the Web. dev Website: Click on Web. This tool would only be available to the dev, he would be the only one to have access to it.
2.  Enter Your URL: In order to get the analysis simply enter the URL of your website into the text field below and press the ‘Analyze’ button.
3.  Review the Report: Web. The report that dev makes for your site is detailed and besides that it provides the course of action to be taken based on the analysis.
4.  Implement Recommendations: The changes to make on your site in order to enhance the functionality of your site, the optimization of your site and the quality of your site are:
   

 

2.Google Search Console

Image:Google Search Console

Google Search Console is more than indispensable for every blogger and owners of the web site. All this gives important information and control over how your site looks like when it is being searched through the Google search engine. With the help of reporting from Google Search Console, you are able to enhance your blog’s presence and results on SERP.
 
 Features:
 

•  Indexing Status: Google Search Console enables a blogger to feed the blog’s sitemap to Google to assist in the blog’s indexation. You can also see the index status for your pages, and if there are any problems that might be causing them not to be indexed in a search engine.

•  Performance Reports: The tool provide performance report features such as click, impression, and average search position of the blog. This data since enables you understand how users are getting to your site and what specific search queries are generating traffic.

•  Coverage Issues: It notifies you of any kind of problems with coverage that are relevant to your site, for example crawl errors or non-indexed pages. Through this you would be in a position to engage all your contents with the aim of making them visible in the search engines.

•  Mobile Usability: From Google Search Console mobile usability report, one can determine the level of mobile friendliness of a blog. This tool reveals any mobile usability problems and provides suggestions for enhancing the convenience of the site when viewed on the mobile devices.

•  Rich Results Testing: The tool is useful when it comes to checking how your pages appear in rich results, e. g. , as the featured snippet or with star ratings and the possible mistakes affecting this issue.

 
 Security Issues: It highlights to you such concern as being attacked by a virus, or hackers, and how to go about it.
 
 Manual Actions: In as much as Google may have levied any form of manual penalties on your site, Google Search Console will alert you. It also gives the guidelines on how to handle these issues and how to seek review.
 
 What We Love:
 
 Google Search Console is very useful due to giving large set of information about how Google treats your site. It gives you the exact information that you need in order to improve on your content and correct items that could pose a threat to your rankings. Also, the easy ability to submit sitemaps and manage indexing problems means that your content is searchable to users of search engines as soon as possible.
 
 How to Use It:
 

1.  Sign Up: open google Search console and log in with Google account.
2.  Add Your Property: A way to reach the content is through adding and verifying your blog or website to enjoy its data and analytics.
3.  Submit a Sitemap: Sitemap can also help google crawl your content better and thus submit one for your site.
4.  Review Reports: Periodically assess the performance reports of the site, areas of coverage and other valuable information to cross-check on the search performance of the specific site that is in focus.
5.  Fix Issues: Reply to any notified error by Google Search Console so as to ensure that your site is running to its full potential without any flaws.

3.Pagespeed

Image:Pagespeed

PSI is an SEO tool that focuses more specifically on the speed of the pages from your website or your blog and, in particular, is a tool that is entirely free to use.
 
 Features:
 

•  Loading Speed Analysis: The PageSpeed Insights tool tells you how fast your site is, with enriched detail of this. It tells you which part of the site’s load time you can go and optimise and it tells you how to do it. This comes in very handy when all the blogs or web-sites being developed are slow, it guides one on where to begin to implement change.

 

•  Performance Recommendations: Although it informs you about the speed, it also has information on the call and the things which can be done to prevent the load time. This gives you details of the various facets up to the extent of performance of your site and indeed reveals what more can be done to achieve the speed in loading the pages.

 

•  User Experience Enhancement: Faster page loading is always beneficial for the user of your site and this is the good sign for the engagement of your site and its ranking. Another tool is called PageSpeed Insights and using this tool, corrections different as to increase the users’ satisfaction and their loyal attitude to your product can be made.

 
 What We Love:
 
 Among these, the tool called PageSpeed Insights is rather special because – depending on the version you decide to use – you can receive utterly fundamental, general, and highly vague-instructions on how to optimize something that is arguably worth optimizing in the context of a website’s loading speed. What it puts in the picture are the areas that require changes and adjustments and hence making it easier to build up the performances.
 
 How to Use It:
 

1.  Visit the PageSpeed Insights Website: Key in the site address of the site you wish to analyse in the PageSpeed Insights tool.
2.  Enter Your URL: Type the address of your site or the blog of interest in the corresponding input field and press ‘Check’.
3.  Review the Report: Discuss the detail report presented by the tool where in the general and specific endowment and prescription is observed.
4.  Implement Recommendations: It is necessary to consider all the recommendations mentioned above and repair all the issues which can affect performance and a speed of loading of your site.

4.Rich results

Image:Rich results

Rich Results is an another very useful tool of SEO that help to make the site more visible in the SERP with the help of the rich snippets. Rich snippets are enhanced search results that display more information about the page than the title and the description; if you are going to give such information on your website, the results will be more appealing and useful.
 
 Features:
 

•  Enhanced Display: Rich Results is a tool which will allow your site to be displayed with special markup in the search results of Google. These can be stars, pictures, prices and other details that can enhance the appearance and the information content of the site and, therefore, its functionality. This can greatly increase the click through rate and in turn the total interaction of the users.

 

•  Issue Identification: If you have a blog or a website and it is not displaying as one would want with rich snippets then there is the Rich Results Testing Tool. It scrubs through your site and your marked up data and makes you aware of any mistake that might be costing you as far as the appearance of rich snippets on the SERP is concerned.

 

•  Guidance for Improvement: The tool also has a guide on how one should proceed to solve all the issues raised in the course of the audit. Below are the steps to help you solve issues and add the right structured data to ensure that your content presents well on the search engine results:Here is a list of steps to follow in order to solve problems and mark up data appropriately so that your content looks good on the SERPs:

 
 What We Love:
 
 Rich Results is a very practical technique for the improvement of the ranking and presentation of the website in the search engine results. Organized data increases the importance of the content in the search results and the activity of users and the traffic of the site.
 
 How to Use It:
 

1.  Visit the Rich Results Tool: In the Google’s Rich Results test, we can see.
2.  Enter Your URL: To use the tool you need to enter the URL of your site or your blog and click the button ‘Test’.
3.  Review the Analysis: Look at the results and find out is there any issue with the structured data that may lead to negative impact on your rich snippets.
4.  Implement Recommendations: In case of any problem the tool will help you with the same and your structured data will appear to be most organized and has higher chances of being noticed from the search results.

5.Mobile friendly

Image:Mobile friendly

Mobile Friendly is another of the SEO features used in the analysis of the ability of the given website to be used on the mobile devices. As the use of mobile devices is increasing it is important that the organization should have the mobile version of the site for the purpose of optimizing it for search engine as well as for enhancing the experience of the mobile user.
 
 Features:
 

•  Mobile Usability Testing: This tool helps in the assessment of the efficiency of a particular site in as much as the mobile devices are concerned. For instance, not having to zoom in to read the text, the operational navigation menu and the ability of the site to fit the screen of a mobile phone.

 

•  Problem Identification: Mobile friendly will inform you if your site has a problem which makes it to fail to display properly in a mobile phone if it has one. It involves identification of the factors that cannot be considered or which are constrained by the mobile phone; for instance, small buttons or information that is not visible on the screen of the mobile phone.

 

•  Improvement Recommendations: The tool also has a feature that displays to you how you can enhance your site for mobile and hence enhance the users experience. This guidance helps one to find out the changes that needs to be done in order to make the site more friendly to the mobile users.

 
 What We Love:
 
 This makes it very useful in the search optimization for your site on Google’s mobile search since it is one of the parameter that Google uses. The mobile sites are designed to fit the screen size and the interface used in navigating the site is very simple and also the fact that the sites are compliant with Google policy on mobile optimization, the sites are ranked high in the search engine.
 
 How to Use It:
 

1.  Visit the Mobile Friendly Tool: There is Google Mobile Friendly tool which can be used.
2.  Enter Your URL: This is how easy it is to use: visit the tool, enter your website address and click on the ‘Test’ button.
3.  Review the Results: This way you can be able to find out if there are any issues with the mobile usability that may be causing some issue with your site on the mobile phones.
4.  Apply Recommendations: Usg this tool to solve any problem for improving the mobile readiness of your site as recommended by the tool.